Fake Review Sites – Don’t get burned or scammed! Fake review sites hurt a lot of people. If the above headline got your attention, maybe you’ve already had an unfortunate experience with one of these sites! The problem with fake review sites is twofold. First, they directly harm legitimate businesses. Secondly, they leave people wondering who they can trust. Let’s take a look at how fake review sites work, as opposed to sites that legitimately rate and rank the trustworthiness of online businesses.